How should an Entrepreneur approach an investor?
The attitude I meet the most from entrepreneurs of the Eastern Baltic region toward fund raising is fear. Mostly, the fear to be unable to raise the much-needed cash to seed their start-up.
There is also greed of course and many other feelings including founded or not variations of fear such as that investors are going to copy the business idea.
This, in turn, makes them poor seller and negotiator during the investment presentation and negotiation rounds.
Actually, a completely different attitude is required. I recommend them –almost every single time – that they should approach the investment process not as a beggar but as someone who is allowing investors a great investment opportunity.
In other words, it is not me - the entrepreneur - who needs you most; it is you – investors – who need me the most!
Money is actually plentiful contrary to lucrative investment opportunities around here. And this is a powerful argument if not use with too much greed or pride.
There is also greed of course and many other feelings including founded or not variations of fear such as that investors are going to copy the business idea.
This, in turn, makes them poor seller and negotiator during the investment presentation and negotiation rounds.
Actually, a completely different attitude is required. I recommend them –almost every single time – that they should approach the investment process not as a beggar but as someone who is allowing investors a great investment opportunity.
In other words, it is not me - the entrepreneur - who needs you most; it is you – investors – who need me the most!
Money is actually plentiful contrary to lucrative investment opportunities around here. And this is a powerful argument if not use with too much greed or pride.


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